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DID YOU KNOW?

Marketing Professionals Who Identify as LGBTQ

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Marketing is the process of building a strategy to create a relationship between a product and the individual consumer with the hopes of convincing that consumer to acquire the product for their personal use. The marketing industry has become an important player in today's consumer society and helps to drive economic activity including production, jobs, innovation, invention, and other forms of creativity.

One of the aspects of marketing is recognizing niche markets and developing specific strategies for that niche. The LGBTQ community is one such niche market, and specific marketing strategies have been developed to cater to the LGBTQ community. Having prominent LGBTQ individuals in the marketing industry helps to create successful marketing strategies that are thoughtful and speak to the community in authentic, non-stereotypical ways to build trust and product loyalty.

Studies show that, in the developed world, the LGBTQ community as a whole reports having a positive economic outlook. This translate into more spending money to buy products and services. LGBTQ households also tend to spend more than non-LGBTQ households on media, wine, computer and electronic products, pet care, liquor, shaving products, men's toiletries, candles/incense, fresheners/deodorizers, beer, and coffee.

The standard title for individuals in this business is Chief Marketing Officer. The important role of marketing in the economy is witnessed by the range of industries in which these LGBTQ marketing individuals work. They include sports, healthcare, financial services, fashion, media, retail, technology, tourism, and more. LGBTQ individuals hold senior positions in some of the worlds largest tech companies including Facebook, Google, LinkedIn, Booking.com, Airbnb, and BigCommerce. The presence of the community in the sports world is notable: LGBTQ individuals head up marketing in baseball for the Baltimore Orioles, Florida Marlins, Los Angeles Dodgers, and Kansas City Royals; in basketball with the NBA and the Brooklyn Nets; USA Rugby; and of course the Gay Games.

A number of books have been written about marketing to the LGBTQ community. These include 'Business Inside Out: capturing millions of brand-loyal gay consumers' (2006) by Robert Witeck, 'Selling Out: the gay and lesbian movement goes to market' (2000) by Alexandra Chasin, and 'Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research' (2013) by Peter Lang.

We have identified prominent LGBTQ marketing professionals from Australia, Canada, Germany, Great Britain, Israel, Nigeria, Russia, Singapore, The Netherlands, and the United States. To read more and see the complete list, click HERE

Directory of past 'Did You Know?' Articles See Here


The goal of QueerBio.com is to be the definitive online biographical reference source for the international LGBTQ community. Its database lists over 16,000 contemporary and historical figures who identify as lesbian, gay, bisexual, transgender, queer, intersex, two-spirit, or gender fluid (LGBTQ) and includes artists, sports figures, politicians, entertainers, business leaders, academics, activists, and more. The database is widely international in scope and is an ideal source for research and analysis with full search and sort functionality.

The mission is to inspire, educate, and motivate all generations of LGBTQ individuals and others through a collective knowledge of this international community.

Managing Editors: Mark S. Bonham, Connie Bonello, Gordon Dunbar

Search for a Biography

To search for an individual from the database of over 16,000 biographies, simply type the name in the Search Box located in the top right hand corner of this Home Page and click on GO. Similarly, you can search for a common characteristic such as Country, City, Nobel Prize winners, writers, and so on.

Alternatively, you can view and scroll through the entire list of biographies by viewing the All Biographies section.

Library of Congress Historic Collection - LGBTQ+ Studies Web Archive

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QueerBio.com has been chosen for the Library of Congress Web Archiving Program - Preserving important cultural artifacts by acquiring, cataloging, preserving and serving collections material of historical importance to foster education and scholarship.

Announcing Our New Documentary Project - Being Different: 101 Global LGBTQ Individuals Who Changed the World

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Despite adversity and discrimination, LGBTQ individuals have excelled throughout history. Yet historians and academics have conveniently participated in the heterosexist erasure of these LGBTQ contributions by omitting the LGBTQ status of prominent historical figures from academic and historical documents. Accordingly, there are relatively few comprehensive projects which document and showcase the influence of these LGBTQ efforts.

Being Different: 101 Global LGBTQ Individuals Who Changed The World will be an original documentary outlining the contributions that members of the LGBTQ community have made, individually and collectively, to changing the world.

We are now Crowdfunding to get this project off the ground. We would love to have you as part of our team. You can help us and SUPPORT THIS PROJECT!

SEE THE TRAILER, READ MORE AND CROWDFUND HERE

Our goal is to make QueerBio.com the go-to website for global biographical information on LGBTQ identified individuals. To do this requires a serious commitment of people and resources, so we need your help to fund and help this project grow.


Click here for more information.

Sign Up for our Bi-Weekly Newsletter

Sign up to receive our informative bi-weekly newsletter. Included in the newsletter is the updated 'DID YOU KNOW?' column, a sample of new biographies added since the previous newsletter, and relevant news features pertaining to QueerBio.com.

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Bonham Centre Awards Gala

Annual Awards established in 2007 to recognize individuals or groups that have made a significant contribution to the advancement and education of human rights issues surrounding sexual education. Click here to find out more about the Bonham Centre Awards, past recipients, and present nominees.

Books Available From QueerBio.Com

NEW RELEASE

It's A Fabulous Morning! My Interviews With Fascinating People in the LGBTQ World (Pearse Murray and Mark S. Bonham, 2019) presents fascinating interviews with individuals from the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Two Spirit and Ally (LGBTQ) community. Icons such as Lily Tomlin, Chaz Bono, Melissa Etheridge, Mark Tewksbury, John Cameron Mitchell, Kathleen Wynne, Wanda Sykes, Tony Kushner, David Hockney, Edmund White and more provide their personal stories of the community and their lives within it. Compelling insight into events of the community, such as Toronto’s Bath House Raids, is also provided. 262 pages.

New books available

A Path to Diversity: LGBTQ Participation in the Working World (Mark S. Bonham, 2017) investigates the current state of employment markets around the world for the LGBTQ community. Included is a discussion of equality in the workplace and why it is important to both the employer and employee, the wage gap, which professions are attractive to LGBTQ individuals and why, and the role of unions and government legislation. A survey of seventy five professions provides a status report for each, and seventy two biographies of influential LGBTQ professionals from around the world is included. 242 pages

Notables: 101 Global LBGTQ People Who Changed the World (Mark S. Bonham, 2015) reveals a group of select global Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) individuals whose accomplishments in their profession changed the world in some relevant way. Included are founders of various social movements, innovators in sports, leaders in business and politics, explorers and discoverers, instigators in religious movements, thinkers in philosophy, infamous villains, creators of new academic fields of study, and risk takers in the arts, culture, and entertainment worlds. 212 pages.

Champions: Biographies of Global LGBTQ Pioneers (Mark S. Bonham, 2014) reveals a group of select artists, writers, politicians, lawyers, sports figures, activists, and religious figures from around the world who have helped shape the history of the LGBTQ community. Presented in a convenient notebook format. 114 pages.

READ MORE AND PURCHASE PRINT or EBOOK COPIES HERE

Order for yourself, and the books also make an ideal gift for friends and family while supporting the development of QueerBio.Com