Difference between revisions of "Marketing Professionals Who Identify as LGBTQ"

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Marketing is the process of building a strategy to create a relationship between a product and the individual consumer with the hopes of convincing that consumer to acquire the product for their personal use.  The marketing industry has become an important player in today's consumer society and helps to drive economic activity including production, jobs, innovation, invention, and other forms of creativity.
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One of the aspects of marketing is recognizing niche markets and developing specific strategies for that niche.  The LGBTQ community is one such niche market, and specific marketing strategies have been developed to cater to the LGBTQ community.  Having prominent LGBTQ individuals in the marketing industry helps to create successful marketing strategies that are thoughtful and speak to the community in authentic, non-stereotypical ways to build trust and product loyalty.
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Studies show that, in the developed world, the LGBTQ community as a whole reports having a positive economic outlook.  This translate into more spending money to buy products and services. LGBTQ households also tend to spend more than non-LGBTQ households on media, wine, computer and electronic products, pet care, liquor, shaving products, men's toiletries, candles/incense, fresheners/deodorizers, beer, and coffee.
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The standard title for individuals in this business is Chief Marketing Officer.  The important role of marketing in the economy is witnessed by the range of industries in which these LGBTQ marketing individuals work.  They include sports, healthcare, financial services, fashion, media, retail, technology, tourism, and more.  LGBTQ individuals hold senior positions in some of the worlds largest tech companies including Facebook, Google, LinkedIn, Booking.com, Airbnb, and BigCommerce.  The presence of the community in the sports world is notable: LGBTQ individuals head up marketing in baseball for the Baltimore Orioles, Florida Marlins, Los Angeles Dodgers, and Kansas City Royals; in basketball with the NBA and the Brooklyn Nets; USA Rugby; and of course the Gay Games. 
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A number of books have been written about marketing to the LGBTQ community.  These include 'Business Inside Out: capturing millions of brand-loyal gay consumers' (2006) by Robert Witeck, 'Selling Out: the gay and lesbian movement goes to market' (2000) by Alexandra Chasin, and 'Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research' (2013) by Peter Lang.
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We have identified the following prominent LGBTQ individuals in the marketing industry.  Simply click on their names to read their fascinating biographies.
  
 
'''Australia'''
 
'''Australia'''
  
 
* [[John Allan]] - Sensis
 
* [[John Allan]] - Sensis
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* [[Simone Bartley]] -The BR&ND Co.
 
* [[Michael Ebeid]] - Australian Broadcasting Corporation
 
* [[Michael Ebeid]] - Australian Broadcasting Corporation
 
* [[Michelle Ferris]] - Marketing Manager, Shimano Bicycle Works
 
* [[Michelle Ferris]] - Marketing Manager, Shimano Bicycle Works
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* [[Richard Cristofoli]] - Debenhams
 
* [[Richard Cristofoli]] - Debenhams
 
* [[Peter Cross]] - Customer Experience Director, John Lewis Partnership  
 
* [[Peter Cross]] - Customer Experience Director, John Lewis Partnership  
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* [[Barnaby Dawe]] - Chief Customer Officer, Pret A Manger, and Chief Marketing Officer, HarperCollins Publishing
 
* [[James Frost]] - Coast Digital
 
* [[James Frost]] - Coast Digital
 
* [[Jan Gooding]] - Marketing Director, British Gas
 
* [[Jan Gooding]] - Marketing Director, British Gas
 
* [[Josh Graff]] - LinkedIn
 
* [[Josh Graff]] - LinkedIn
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* [[Liam Hackett]] - Hackett & Tiger
 
* [[Jonathan Harbourne]] - Indigo Lighthouse
 
* [[Jonathan Harbourne]] - Indigo Lighthouse
 
* [[Mike Hoban]] - Morrisons PLC, Thomas Cook, Barclaycard
 
* [[Mike Hoban]] - Morrisons PLC, Thomas Cook, Barclaycard
* [[Barnaby Dawe]] - Chief Customer Officer, Pret A Manger, and Chief Marketing Officer, HarperCollins Publishing
 
* [[Liam Hackett]] - Hackett & Tiger
 
 
* [[Scott Knox]] - Institute of Communication Agencies
 
* [[Scott Knox]] - Institute of Communication Agencies
 
* [[Christopher Racster]] - AsSeenIn.com
 
* [[Christopher Racster]] - AsSeenIn.com
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* [[Misa von Tunzelman]] - BNP Paribas Real Estate
 
* [[Misa von Tunzelman]] - BNP Paribas Real Estate
 
* [[Kim Watson]] - Media and Marketing, Millivres Prowler Group
 
* [[Kim Watson]] - Media and Marketing, Millivres Prowler Group
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'''Greece'''
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* [[Nicholas Yatromanolakis]] - independent marketing consultant and politician
  
 
'''Israel'''
 
'''Israel'''
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* [[Arjan Dijk]] - Senior Vice President & Chief Marketing Officer, Booking.com
 
* [[Arjan Dijk]] - Senior Vice President & Chief Marketing Officer, Booking.com
 
* [[Neil Tallantire]] - Senior Vice President Marketing, Diageo
 
* [[Neil Tallantire]] - Senior Vice President Marketing, Diageo
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* [[Joannes Gerardus Wijn]], ABN Amro
  
 
'''United States'''
 
'''United States'''
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* [[Daniel Duty]] - Vice President Marketing, Target Corporation
 
* [[Daniel Duty]] - Vice President Marketing, Target Corporation
 
* [[Sarah Kate Ellis]] - Senior Vice President Global Marketing, Martini Media
 
* [[Sarah Kate Ellis]] - Senior Vice President Global Marketing, Martini Media
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* [[Brenda Sue Fulton]] - various Fortune 100 companies
 
* [[Arthur Gallego]] - Gallego & Co.
 
* [[Arthur Gallego]] - Gallego & Co.
 
* [[Jason Grenfell-Gardner]] - Senior Vice President of Sales and Marketing, West-Ward Pharmaceuticals
 
* [[Jason Grenfell-Gardner]] - Senior Vice President of Sales and Marketing, West-Ward Pharmaceuticals
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* [[Michele Karlsberg]] - Michele Karlsberg Marketing and Management
 
* [[Michele Karlsberg]] - Michele Karlsberg Marketing and Management
 
* [[Pam Kosanke]] - Chief Marketing Officer, USA Rugby
 
* [[Pam Kosanke]] - Chief Marketing Officer, USA Rugby
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* [[Stephenie Landry]] - Vice President, Grocery at Amazon
 
* [[Mark Lund]] - Marketing Consultant with Ashton Times
 
* [[Mark Lund]] - Marketing Consultant with Ashton Times
* [[Cynthia Martin - Blue Shield California
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* [[Cynthia Martin]] - Blue Shield California
 
* [[Jonathan Mildenhall]] - Chief Marketing Officer, Airbnb
 
* [[Jonathan Mildenhall]] - Chief Marketing Officer, Airbnb
 +
* [[Deirdre O'Brien]] - Senior Vice President, Apple
 
* [[Jenni Olson]] - Vice President of ECommerce and Marketing, Wolfe Video
 
* [[Jenni Olson]] - Vice President of ECommerce and Marketing, Wolfe Video
 
* [[Elisa Padilla]] - Florida Marlins baseball team, Brooklyn Sports & Entertainment  
 
* [[Elisa Padilla]] - Florida Marlins baseball team, Brooklyn Sports & Entertainment  
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* [[Wende Persons]] - marketing consultant for new media and Adjunct Professor of Marketing
 
* [[Wende Persons]] - marketing consultant for new media and Adjunct Professor of Marketing
 
* [[Jeff Ragovin]] - Social Native
 
* [[Jeff Ragovin]] - Social Native
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* [[Gretchen Saegh-Fleming]] - Chief Marketing Officer, L'Oreal USA
 
* [[Thomas Sanchez]] - Social Driver
 
* [[Thomas Sanchez]] - Social Driver
 
* [[Matt Schulte]] - Kansas City Royals baseball team
 
* [[Matt Schulte]] - Kansas City Royals baseball team
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* [[Noteworthy LGBTQ Individuals in the Accounting Profession]]
 
* [[Noteworthy LGBTQ Individuals in the Accounting Profession]]
 
* [[Human Resource Professionals Who Are LGBTQ]]
 
* [[Human Resource Professionals Who Are LGBTQ]]
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* [[LGBTQ Travel and Tourist Operators and Promoters]]
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* [[LGBTQ Venture Capitalists and Startup Advisors]]
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* [[Investment and Wealth Management and the LGBTQ Community]]
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* [[LGBTQ Bankers]]
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* [[Corporate Diversity and Inclusion Officers Who Identify as LGBTQ]]
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* [[The LGBTQ Presence in the Insurance Industry]]
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* [[LGBTQ Chief Legal, Compliance and Risk Officers]]
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* [[Chief Operating Officers of Business Enterprises Who Are LGBTQ]]
  
 
==Further Reading/Research==
 
==Further Reading/Research==
  
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* https://www.crresearch.com/blog/four-tips-for-marketing-to-the-lgbtq-community
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* https://www.hrc.org/resources/lgbt-marketing-and-advertising-best-practices
  
 
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Revision as of 00:54, 11 July 2021

Lgbtqmarketing.jpg

Marketing is the process of building a strategy to create a relationship between a product and the individual consumer with the hopes of convincing that consumer to acquire the product for their personal use. The marketing industry has become an important player in today's consumer society and helps to drive economic activity including production, jobs, innovation, invention, and other forms of creativity.

One of the aspects of marketing is recognizing niche markets and developing specific strategies for that niche. The LGBTQ community is one such niche market, and specific marketing strategies have been developed to cater to the LGBTQ community. Having prominent LGBTQ individuals in the marketing industry helps to create successful marketing strategies that are thoughtful and speak to the community in authentic, non-stereotypical ways to build trust and product loyalty.

Studies show that, in the developed world, the LGBTQ community as a whole reports having a positive economic outlook. This translate into more spending money to buy products and services. LGBTQ households also tend to spend more than non-LGBTQ households on media, wine, computer and electronic products, pet care, liquor, shaving products, men's toiletries, candles/incense, fresheners/deodorizers, beer, and coffee.

The standard title for individuals in this business is Chief Marketing Officer. The important role of marketing in the economy is witnessed by the range of industries in which these LGBTQ marketing individuals work. They include sports, healthcare, financial services, fashion, media, retail, technology, tourism, and more. LGBTQ individuals hold senior positions in some of the worlds largest tech companies including Facebook, Google, LinkedIn, Booking.com, Airbnb, and BigCommerce. The presence of the community in the sports world is notable: LGBTQ individuals head up marketing in baseball for the Baltimore Orioles, Florida Marlins, Los Angeles Dodgers, and Kansas City Royals; in basketball with the NBA and the Brooklyn Nets; USA Rugby; and of course the Gay Games.

A number of books have been written about marketing to the LGBTQ community. These include 'Business Inside Out: capturing millions of brand-loyal gay consumers' (2006) by Robert Witeck, 'Selling Out: the gay and lesbian movement goes to market' (2000) by Alexandra Chasin, and 'Coming Out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research' (2013) by Peter Lang.

We have identified the following prominent LGBTQ individuals in the marketing industry. Simply click on their names to read their fascinating biographies.

Australia

Canada

  • Heather Conway - Executive Vice President of Marketing, Creative Services & Public Affairs Broadcast Group at Alliance Atlantis Communications Inc.
  • Gerald Crowell - Head of Global Marketing, Healthcare and Life Sciences, KPMG
  • Chad Goldman - Vice President Marketing, CauseForce
  • Timothy Thompson - TD Bank Financial Group
  • Ryan Tollofson - Vice President Product and Portfolio Marketing, Echoworx
  • Dave Wilkin - Redwood Strategic

Germany

Great Britain

Greece

Israel

Nigeria

Russia

Singapore

The Netherlands

United States

See Also

Further Reading/Research


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